ASAP membership aids Individual, Corporate, and Global Members in improving their business collaborations and furthering their professional development in several ways:

  • Apply state-of-the-art tools, practices, and processes for alliance planning and execution
  • Engage with a community of highly accomplished alliance management professionals who not only share your challenges but also have the blueprints to overcome them
  • Design and build their company's alliance management function
  • Promote their organization as "partner of choice" within their industry
  • Influence all pertinent stakeholders to contribute to making alliances flourish
  • Network with professionals from a variety of industries to find their next job, partner, or employee
  • Obtain the requisite training in the discipline's hard and soft skills
  • Illustrate to C-level executives and other stakeholders the value generated by an alliance portfolio and the Alliance Management practice
  • Keep current with the latest high-level collaboration strategies

To join ASAP click here.
Questions about membership? Contact Lori Gold at or +1.781.562.1630 x203.


CA-AM and CSAP Certification Translates into Better Business Outcomes

The ASAP certification program ensures that organizations get optimum value and efficiency out of the partnership practice and the alliance managers running it. In today's fast-paced global economy, the "partner" function is as important as "build" or "buy." ASAP-certified alliance practices and professionals quickly acquire the skills to guide collaborations to their desired goals–adding revenue, penetrating new markets, integrating new technology or knowledge, etc.–at a significantly higher rate than those carrying out partnerships on an ad hoc basis.

Why get certified?
Because ASAP certification has been shown to:

  • Greatly improve success rates for strategic alliances, comarketing and coselling arrangements, reseller programs, and other forms of company collaborations
  • Significantly reduce the time and resources needed to train and develop top-caliber alliance professionals
  • Demonstrate the individual's greater level of competence and commitment to the profession

Certification of Achievement - Alliance Management

CA-AM is the first level of certification. CA-AM recipients can demonstrate a firm grasp of broad alliance management concepts and a strong proficiency in applying The ASAP Handbook of Alliance Management: A Practitioner's Guide's basic tools, principles, and practices to collaborations on a day-to-day basis.

Certified Strategic Alliance Professional

CSAP is the advanced level of certification for experienced practitioners with a command of the full alliance lifecycle. CSAPs are senior leaders who achieve significantly higher rates of alliance success than average by applying a sharp business sense and adapting the tools, processes, and principles in The ASAP Handbook of Alliance Management: A Practitioner's Guide's to the unique objectives and dynamics of each partnership.

Questions about certification? Contact Lori Gold at or +1.781.562.1630 x203.