Keynote Sessions

Session 201
Partnering in the AI Era: An Essential Shift from Value Chains to Business Ecosystems

Keynote Speaker:
Bruce Anderson
General Manager, High-Tech/Electronics Industry
IBM

In today's age of digital convergence, overwhelming change, and awe-inspiring technology, it is more important than ever to collaborate across business ecosystems in order to continually innovate and thrive. Artificial intelligence (AI)-enabled data platforms will fast become the orchestrators of business ecosystems, as industry moves from traditional value chains to more collaborative partnerships. Finding your role in emerging connected ecosystems is critical, requiring a refinement and expansion of partner and alliance business models. Connecting ecosystems, data, products, and services with integrated platforms also requires a rebalance of organizational investments.

How IBM approaches the healthcare industry is a prime example, where the Watson Health team treats clients as partners. In this session, you will gain insight on how IBM is deploying new partnership models to fit the changing needs and dynamics of today's marketplace. How IBM participates, manages, and collaborates in new AI-enabled business ecosystems, and why it is so essential to shift from past business models, will be discussed.

Bruce Anderson, IBM's General Manager for the High-Tech/Electronics Industry, is responsible for worldwide business across industry segments ranging from semiconductor and consumer electronics to network, office, industrial, and medical equipment. Bruce directs the IBM Electronics industry business strategy, key initiatives, and collaboration across all IBM brands and geographies. With more than 30 years helping companies solve their most critical business problems and issues, Bruce leads an IBM industry community of over 5,000 people. Bruce has a deep understanding of marketplace opportunities and challenges facing High-Tech companies, and consults extensively with senior executives as they strive to optimize and transform their organizations, operations, and business models. Prior to becoming the Global General Manager, Bruce was Vice President and Partner for IBM Global Business Services, where he led the Industrial Sector consulting practice focused on supply chain strategy, process re-engineering, and systems implementation.