Employees, Customers, and the Path to Growth

The path to growth for businesses and people is rarely a straight line. But a beautiful thing about business growth is that it's never just one thing that gets us where we want to go.

Tiffani Bova has shared her experiences and wisdom on this topic with ASAP audiences for years. As she demonstrated in her first book, Growth IQ: Get Smarter About the Choices That Will Make or Break Your Business, the journey to growth is filled with many twists and turns. In her latest work, The Experience 2 (forthcoming), she now focuses on combining growth and the customer experience through an incredible collaboration between employees and their organizations. As Tiffani describes it, "The fastest way to get customers to love your brand is to get employees to love their job."

In today's work-from-anywhere environment, collaboration and communication have never been more important. We must prioritize the human element of business and find ways to stay closer to our employees and our customers as part of an engaging and meaningful dialogue. One way is to challenge our organizations to reimagine what work can look like–and to explore how becoming an employee-first, customer-centric organization will help ignite more focused growth.

Alliance managers and partnering leaders–and any leader in any organization–will benefit from the wisdom, energy, and practical knowledge Tiffani brings to our ASAP stage.


Tiffani Bova
Global Customer Growth and Innovation Evangelist

Tiffani Bova is the global customer growth and innovation evangelist at Salesforce and author of the book Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business chosen by Inc. Magazine as one of four new business books you should read. Tiffani, a top influencer in Customer Experience, Digital Transformation, the Future of Work, and Sales, is a regular contributor to Forbes, Harvard Business Review, Marketing Matters on Wharton Business Radio - SiriusXM and Huffington Post in addition to a variety of industry-leading podcasts on sales, marketing and digital business. Her own podcast What’s Next! with Tiffani Bova has featured guests from Arianna Huffington to Dan Pink, became one of the top 100 business and marketing podcasts on iTunes in 2017, and won top Sales and Marketing Podcast by Top Sales Magazine. Tiffani was also recently recognized as one of Inc. Magazine’s 37 Sales Experts You Need to Follow on Twitter, a LinkedIn Top Sales Influencer, a Brand Quarterly Magazine Top 50 Marketing Thought Leader, and one of the most Powerful and Influential Women in California according to the National Diversity Council.

Having delivered over 300 keynote presentations on sales transformation and business model innovation to over 300,000 people around the globe, Bova is also highly sought after keynote speaker, and she has earned accolades from the best leaders in the technology world including HP, IBM, Amazon, Oracle, SAP, Oracle, Cisco, and Microsoft for her cutting-edge analysis and her skill at inventing bold strategies for growth.

Prior to working with Salesforce she was a VP, Distinguished Analyst and Research Fellow at Gartner. Bova has also lived in the fast lane of high tech, leading sales organizations, driving growth and creating durable competitive advantages at Sprint, Inacom, Interland (web.com) and Gateway Computers. Throughout, she learned how to lead sales and marketing teams in hotly competitive markets, created some of the first cloud based channel programs, and completely reinvented "go-to-market" tactics in several hardware and services businesses. Her high velocity years at the front lines also gave Bova the hands-on expertise executives crave in their strategic partners and made her an authentic, passionate and brilliant advocate committed to her clients’ success and prosperity.