Go-to-Market Best Practices: Strategies to Balance Indirect and Direct Sales, Reduce Channel Conflict, and Manage Coopetition

Presented by Vantage Partners

Selling in a multi-channel environment requires a delicate balancing act between a company's direct and indirect sales strategies. This balancing act becomes even more difficult when channel partners and resellers are also competitors–or could become competitors in the future. Effectively managing coopetition is the key to maximizing revenue potential while reducing the risk of cannibalization.

Join this interactive master class presented by Vantage Partners' Jessica Wadd as she shares best practices for:

Master Class Facilitator:

Jessica Wadd
Vantage Partners

Jessica Wadd is a Partner at Vantage Partners, where her practice focuses on helping companies maximize the value of collaboration–with customers, suppliers, and partners. She frequently leverages ideas from the fields of behavioral economics and game theory to help clients develop practical approaches to improve their businesses. Jessica has worked with clients across a broad range of industries, including high-tech, manufacturing, financial services, life sciences, healthcare, and professional services.

Prior to joining Vantage, she was a strategic relationship manager at Lincoln Financial Group where her responsibilities included negotiating and managing several of the company's most critical alliances. Jessica holds an MSc in Behavioral Economics from the University of Nottingham as well as BAs in both English and Economics from Bryn Mawr College.

Outside the corporate arena, Jessica co-led an initiative with the Office for the Coordination of Humanitarian Assistance (OCHA) at the United Nations, to develop and implement a strategy for partnerships with private sector companies.