Size Didn't Matter: How SMB Resellers Deliver on Big Brand Standards at Scale

Small and medium (SMB) resellers make up 90% of the tech channel reseller market. Despite this percentage, big brands traditionally turn away SMB reseller investments and overlook the potential of these partnerships. Until now. Propelled by next-generation channel marketing technology, SMB resellers are changing the game and getting noticed. Listen in to learn the strategies behind the innovative SMB reseller market.


Sherry Foster
President & Co-founder
AscendX Digital

Sherry Foster is President and Co-founder at AscendX Digital Inc., where she helps companies elevate and enable digital and channel marketing at scale. Sherry brings more than 30 years' experience in the technology industry – leading global marketing, sales and operations teams through change, disruption, and digital transformation. Prior to founding AscendX Digital, Sherry held executive leadership roles at HP Inc., Hewlett-Packard Enterprise and Sherry holds a BA (Economics) and an MBA from McMaster University in Hamilton, Canada.

Robb Franks
Vice President, Sales North America