How Do You Build Collaborative Partnership Strategies Linked to a Digital Thread GTM Strategy?

The pandemic has redefined disruption. Survive and thrive is linked to an organization's ability to change at an accelerated pace. To quickly move, adapt, and seize opportunities while simultaneously looking ahead for new disruptions.

Organizations have shifted their mindset from process management to delivering quantifiable outcomes and establishing more agile, innovative, and empathetic operating models. All to provide best in class customer experience and to future proof their businesses.

Today's market not only requires that we understand how our customers are responding to digital disruption but how we respond to those same forces, forcing us to think differently and partner differently so we can truly address real world challenges.

This session reinforces the need for curating a robust partner ecosystem linked to a Digital Thread GTM Strategy that:


Cherie Gartner
Senior Vice President Go-to-Market Strategy and Global Head of Strategic Alliances

Cherie Gartner is responsible for developing PTC's comprehensive Go-to-Market strategy and integrating PTC's broad-based partner ecosystem within this strategy. Cherie brings more than 25 years of Go-To-Market strategy, client development and alliance management expertise coupled with technology and advisory consulting experience.

Twice recognized by CRN, most recently as Woman Of The Channel 2021: Power 60 Solution Providers, Cherie is a strategic thought leader having held executive leadership positions at Cognizant, DXC Technology, Oracle, and PwC.

Living 13 years overseas in Thailand, Singapore, Japan, and Switzerland, Cherie is a globally proven business leader with diverse US and international experience. Cherie has demonstrated success in managing high performing teams, creating and driving client and partner strategies that strengthen revenue, increase market share, and solidify competitive advantages in today's changing cloud landscape.

Cherie holds a BA from the University of Minnesota. She attended the Accelerate Executive Insight Leadership program, sponsored by Oracle, at the University of Michigan's Ross School of Business. Cherie and her family now live in Mclean, VA.