Alliances, partnerships, indeed any type of collaborative relationship work on influence. It is the force that is used to help partners prioritize for you, to get executives to allocate budget to your effort, and to create champions. Alliance professionals use positive influence to create alignment internally and with partners and to find creative solutions to problems. Positive influence is what we use to earn the right to lead when we have no authority to do so. It is key to shifting mindsets from that of control and adopting the behaviors required in the business ecosystems companies operate in today.
Positive influence is the currency of business now that customers, partners, and team members all have practically infinite choices. This cross-industry master class explores how to develop your ability to use positive influence to create value for all concerned. It involves redefining your boundaries and purposefully building mutually-beneficial relationships throughout the ecosystems essential for success. We'll explore the norm of reciprocity and how to use the tool of relationship currencies to help your partners help you.
Following an introduction to the art of positive influence, participants break into small groups to analyze a non-industry specific case study of a codevelopment, cocommercialization alliance. The participants then reconvene as a group to discuss their analysis and learn from one another. These learnings include:
Jeffrey C. Shuman CSAP, PhD
Principal, The Rhythm of Business
Professor Emeritus of Management, Bentley University
Jeff is an educator and trusted advisor to executives who are building, leading, and managing alliances and partner networks. His mix of operational, consulting, research and classroom experiences allow him to blend the theoretical with the practical, providing useful, easily implementable and repeatable advice.
At The Rhythm of Business he partners with global companies in multiple industries to advance their alliance and collaboration management capability. Consulting engagements focus on driving results through enabling all functions of the business to work effectively with their partners throughout the lifecycle. He works with senior executive teams to shape partnering strategy, enable operational and organization readiness, and implement overarching governance. Partnering professionals benefit from his ability to quickly diagnose underperforming alliances, and accelerate the path to profitability. Customized education and training bring alliance and collaboration skills to all who interact with partners.
Jeff has been a member of ASAP since 2002. He was involved on the teams that developed the Certificate of Achievement – Alliance Management (CA-AM) certification and the CSAP certification and contributed to The ASAP Handbook of Alliance Management. He frequently presents at ASAP and other organization's conferences and events. Together with business partner Jan Twombly, he has a rich history of developing and publishing strategic and practical thinking that advances the art and science of partnering and alliance management.
Jan Twombly, CSAP
The Rhythm of Business
Jan Twombly, Certified Strategic Alliance Professional (CSAP), is president of The Rhythm of Business, a consultancy and advisory firm with core expertise in partnering, strategic alliances, and collaboration. For more than 20 years, she has been developing and sharing thought leadership to enable more collaborative ways of working and to achieve success through partnering and alliances.
Jan is a trusted advisor to leaders in both industry and academia, helping to develop their organizations' ecosystem partnering and alliance strategies. She offers education and training services to build the mindset, skillset, and toolset needed to succeed. Her clients count on her to advise on establishing new alliances, develop alliance management process and procedures, and to step in when alliances are in trouble. Data-driven, contextual assessments of complex alliances provide deep insights that solve problems and drive measurable improvement.
Her current emphasis is on working with alliance professionals to reimagine how alliance management is implemented in an environment of increasing demand and digitizing its workflow and reporting.
Jan serves on the Board of Directors of the Association of Strategic Alliance Professionals (ASAP), overseeing their editorial and content strategy. She is a frequent contributor to Strategic Alliance Quarterly, regularly speaks on collaboration and partnering, and together with Jeff Shuman, CSAP, PhD authors The Partnering Guide blog and numerous whitepapers at www.rhythmofbusiness.com.