Session 110
A New Market Dynamic: The Citrix Partner Ecosystem

In today's sales channel world, technology vendors and their Value-Added Reseller (VAR), Managed Services Provider (MSP), Independent Software Vendor (ISV), and other partners must effectively navigate their way through an IT ecosystem to satisfy their customer needs. What do companies have to do to be successful in this endeavor? This keynote tells the story.

Find out how:


Bronwyn Hastings
Senior Vice President, WW Channel Sales & Ecosystems

As Senior Vice President for WW Channel Sales & Ecosystems, Bronwyn Hastings is responsible for setting and executing on the strategy, direction, and priorities for the entire Citrix global ecosystem of partners. Drawing from her vast and varied experience, Bronwyn helps partners profitably grow as we transition our joint customers through their cloud journeys. Bronwyn believes in the importance of flawless execution, building trust with partners, and driving positive business outcomes for Citrix and our ecosystem.

Prior to joining Citrix, Bronwyn was most recently responsible for Global Business Development and Ecosystem at SAP, including strategic partner management, strategic commercial models, and industry ecosystem partnering. She has also held positions at SAP as the Head of Global Strategic Services Partners and Senior Vice President for Ecosystem Channels at SAP Asia Pacific Japan, as well as other senior leadership positions at Oracle. Bronwyn holds an Executive Qualification from the London Business School.