Session 108
Understanding and Aligning Partner Business Plans

The very differences that make partnerships valuable also make them difficult to execute. Differences in processes, culture, and mission create friction and, without proper planning, limit a partnerships' success. Even companies with substantial partnership management capabilities report systematic underperformance that costs their company 20–30% of the value they initially expected to realize from their alliances.

During this interactive session, you will discuss and apply real world learnings to ensure you leave this workshop with the knowledge and skills to allow you to:

This masterclass is one in a series of going back to basics offerings planned this year. Given the current virtual environment, the fundamentals of creating and managing productive partnerships has never been more important. The methods, processes, and learnings discussed by the Vantage Partners team are proven building blocks to business success. Come prepared to challenge, contribute, and gain insight from peers and expert facilitators!


Jonathan Hughes
Vantage Partners

Jonathan Hughes is a Partner at Vantage Partners, where his work focuses on growth strategies, alliances and channel partnerships, coopetition, and external innovation. He has worked with leading global companies and state-owned enterprises across a range of industries to accelerate growth, implement new business models, and respond to disruptive competition. Jonathan has published multiple articles in the Harvard Business Review as well as other business journals, and has been a guest lecturer at the Darden School of Business, the Fuqua School of Busines, the US Military Academy and West Point, and the Wharton School of Business.

Jessica Wadd
Vantage Partners

Jessica Wadd is a Partner at Vantage Partners, where her practice focuses on helping companies maximize the value of collaboration–with customers, suppliers, and partners. She frequently leverages ideas from the fields of behavioral economics and game theory to help clients develop practical approaches to improve their businesses. Jessica has worked with clients across a broad range of industries, including high-tech, manufacturing, financial services, life sciences, healthcare, and professional services.

Prior to joining Vantage, she was a strategic relationship manager at Lincoln Financial Group where her responsibilities included negotiating and managing several of the company's most critical alliances. Jessica holds an MSc in Behavioral Economics from the University of Nottingham as well as BAs in both English and Economics from Bryn Mawr College.

Outside the corporate arena, Jessica co-led an initiative with the Office for the Coordination of Humanitarian Assistance (OCHA) at the United Nations, to develop and implement a strategy for partnerships with private sector companies.