Session 202
The Untapped Gold Mine of Building Trust, Unconventional Affiliations, and Iteration-based Partnerships

Much has changed in the world of partnerships and alliances. Breaking with what was done in the past, there are now unconventional affiliations including those between technology companies and pharma/health-based organizations. A growing number of businesses are taking an iterative approach, which adds or redirects work as the partnership or alliance continues. Others are staying the course with conventional collaboration.

In her keynote, Tiffani Bova, growth and innovation evangelist at Salesforce and author of the WSJ Best Seller Growth IQ, will cut through the noise, and give it to you straight, discussing:

With decades of experience and countless case studies, Tiffani's real-world perspective will help you better understand how to pick the right combination and sequence of paths, and possibly partners, to grow your business now and in the future.


Tiffani Bova
Global Customer Growth & Innovation Evangelist

Tiffani Bova is author of the Wall Street Journal best seller Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business. A noted influencer in Indirect Channels and Alliances, Customer Experience, Digital Transformation, the Future of Work, and Sales, Tiffani regularly contributes to Forbes, Harvard Business Review and Marketing Matters on Wharton Business Radio—SiriusXM and Huffington Post. Her podcast "What's Next! with Tiffani Bova" became one of the top 100 business and marketing podcasts on iTunes in 2017, and won top Sales and Marketing Podcast by Top Sales Magazine. Tiffani was recently recognized as one of Inc. Magazine's 37 Sales Experts.

Having delivered over 300 keynote presentations on sales transformation and business model innovation to over 300,000 people around the globe, Bova is also highly sought after keynote speaker, and she has earned accolades from the best leaders in the technology world including HP, IBM, Amazon, Oracle, SAP, Oracle, Cisco, and Microsoft for her cutting-edge analysis and her skill at inventing bold strategies for growth.

Prior to working with Salesforce she was a VP, Distinguished Analyst and Research Fellow at Gartner. Bova has also lived in the fast lane of high tech, leading sales organizations, driving growth and creating durable competitive advantages at Sprint, Inacom, Interland ( and Gateway Computers. Throughout, she learned how to lead sales and marketing teams in hotly competitive markets, created some of the first cloud based channel programs, and completely reinvented "go-to-market" tactics in several hardware and services businesses. Her high velocity years at the front lines also gave Bova the hands-on expertise executives crave in their strategic partners and made her an authentic, passionate and brilliant advocate committed to her clients' success and prosperity.