Session 604
Demystifying the Ecosystem - An Interactive Conversation

Developing a balanced global ecosystem approach is becoming integral to overall alliance and corporate business strategies. "Partners that adopt an ecosystem business model will grow 50% faster than partners which do not," IDC 2019 IT Channels and Alliances Predictions, 2019. This strategy is becoming more prominent on C-Level agendas to ensure that innovation and growth metrics are achieved in a collaborative fashion.

The ability to harness a wider value chain to solve more complex problems along-side business model transformation, is paramount to competitive advantage and increased growth in a global landscape. Many firms still struggle with the harnessing of collaboration more fully, but agile methodologies have emerged with the 'fail fast' and continuous learning emphasis.

In this interactive session, the focus will be on the demystifying the Ecosystem and 'Art of the Possible' with real world examples. The collaborative dialogue will also put a spotlight on the "The What, Why & How of ecosystem strategy and associated framework." The session will conclude with real world application case studies that correlate to triple bottom line growth and partner to partner collaboration.

Key takeaways from the session will include:


Nancy Ridge
Ridge Innovative




Yailky Ubieda
Director, Technology Consulting Marketing

With more than 20 years of consulting and business development experience, Yailky currently leads the Technology Consulting Marketing team for global consulting firm, Protiviti. She is responsible for the development and delivery of marketing strategies supporting the Technology Consulting group, which focuses on security and privacy, technology strategy and implementation of major commercial software. Her role includes strategic go-to-market planning and execution, demand generation and business development campaign planning and content strategy, development and delivery. She is also responsible for strengthening Protiviti's partnerships and alliances with leading global software and technology providers.

She is a recognized leader in brand awareness, product marketing, team building and leadership and project management. Prior to holding her current role, Yailky managed Protiviti's alliance with a major software company, working closely with sales executives, product developers/owners and practice members to implement go-to-market strategies. She is a graduate of Venezuela's Universidad Technologica Del Centro (UNITEC) and is fluent in Portuguese and Spanish.