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Session 601
How the Microsoft Partner-to-Partner Program is Disrupting how Technology Companies are Leveraging the Power of Ecosystems to Grow their Business, Acquire New Customers, and Gain Competitive Advantage

With one of the largest partner ecosystems on the planet, Microsoft's goal is to empower every organization to achieve more together. Via its innovative Partner-to-Partner (P2P) ecosystem model, Microsoft partners can now collaborate with one another directly without the intervention of Microsoft. Its P2P program allows partners to connect with other innovative partners to grow their business and, most importantly, deliver increased value to customers in this cloud first world.

Learn how this unique P2P program, powered by WorkSpan Ecosystem Cloud, is delivering breakthrough results and desirable outcomes:

The bottom line—gain access to solutions from Microsoft and Microsoft partners that today result in $8 Billion+ annual sales.

Speakers:

Amit Sinha
Chief Customer Officer/Co-Founder
WorkSpan

Amit has a passion for all facets of marketing, user experience, and technology. Prior to WorkSpan, Amit spent over a decade at SAP, where he held various marketing leadership roles. As SVP of Marketing for SAP HANA Platform and Applications, he was responsible for bringing the technology to market. He has an MBA from Haas School of Business, UC Berkeley, and B.Tech from IIT Bombay.